Tag Archives: BCBGeneration

Trend Report: Make a Splash with Nautical Stripes

The latest wave-making trend is here: nautical stripes!

Bold horizontal stripes — typically in red, white, and navy hues — create a look that’s ready to set sail.  Details like rope accents and hardware grommets can be added to emphasize the sea-worthy vibe.

Here’s how to style this trend!


Start with the basics.  Dresses are ideal for wearing stylized prints — they let you show off as much of the trend as you like.  (They serve as a great base for layering, too!)  A fit-and-flare dress is feminine and flattering while a sweater dress keeps you warm on breezy boating trips.

Get the look: Cremieux Faye Fit-and-Flare Dress.  BCBGMAXAZRIA Ethel Sweater Dress.

Layers: friend or foe?  Be careful when adding layers to nautical stripes — too much going on in one outfit can be overwhelming.  A tonal jacket is ideal, and if you’re feeling a little bold you can even don one with subtle jacquard.  Goldtone buttons add even more nautical details (and they pop nicely against darker hues like navy).

Get the look: Cremieux Betsi Double-Breasted Jacket.

The perfect shoes.  We’re all about nude and neutral — earthy tones stand out against rich hues.  A pump or wedge the same shade as your skintone gives the illusion of longer legs, which is important if you’re wearing horizontal stripes that can make your body look wider (a skinny belt helps here — read on for accessorizing tips).

Get the look: Jessica Simpson Claude d’Orsay Pumps.  BCBGeneration Torrez Wedges.

Accessorize, accessorize!  Gold adds brilliant shine to these stripes, but don’t add it automatically — if your dress has silvertone grommets, pick jewelry to match that instead.  Any belt you choose should be skinny so it doesn’t clash with the stripes.

Get the look: Goldtone bracelets.  Skinny belts.

Shop more of the nautical trend here.

What’s your favorite way to wear nautical stripes?  Let us know in the comments!

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Style Queen: Find your Homecoming Look

Whether you prefer basking in the limelight or burying your nose in a good book, homecoming is the perfect time to claim your style identity. Dress to impress with our favorite looks and trends for this upcoming season.


You command attention — from homeroom to lunch — and are sure to shine in this Hailey Logan one-shoulder sequin dress with flattering ruching and a dramatic cutout shoulder. The Steve Madden Spycee dress sandals mirror the same triangular cutout, and their eye-catching bling makes a bold statement. Keep your favorite lip gloss and cell phone close in the Kate Landry Social clutch, and balance the look with the Lauren Ralph Lauren CZ stud earrings. Last, but certainly not least, the MAC 36 lashes create a striking star power effect.


Even if you’re quiet in the classroom, you’re sure to stand out (in the best way!) in this sweetly feminine dress by B. Darlin. With just the right amount of sparkle and a flowly chiffon skirt, this dress works perfectly with the Betsey Johnson Blue Bells dress sandal. The Nina Lovell bow clutch is girly and whimsical, while the Swarovski cystal drop earrings flirt with sophistication. Finish this ladylike ensemble off with the kate spade new york dot bracelet.


By balancing your spunky personality with a simple silhouette, you can create the perfect palette for studded accessories that are hot hot hot this season. We are crazy about the BCBGeneration olga ankle-strap pump. A pop of color, stud embellishments and a fun silhouette? Sold! Pair with the MICHAEL Michael Kors stud zip clutch, and you strike a happy balance between chic and edgy. Add hints of femininity and playfulness with a few Betsey Johnson accessories — we love the camera pendent and skull & bow stud earrings. Every good girl has an fierce side, celebrate it!

Shop all homecoming dresses.

How are you creating your own unique looks for homecoming this year?

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Elevated Style: What to Wear With Wedge Sneakers

Comfortable yet slimming, sporty yet sexy — the wedge sneaker is one of those ingenious designs that makes you wonder “Why didn’t I think of that?” But while the concept is simple, styling the hybrid shoe can prove to be a bit tricky. Fortunately, we have some easy tips for creating both casual and eye-catching looks.

Sporty Chic

If you’re going for a laid-back look with a little lift, sporty styling is the place to start. Think skinny jeans (in dark denim or black) paired with updated sweatshirts and slouchy graphic tees. Throw in delicate jewelry and a structured bag to hint at your femininity.


Shop the Look: Steve Madden Hilight Wedge Sneakers, Dogeared Bow Stud Earrings & Gianni Bini Tessa Satchel

Feminine Finesse 

For a look that’s more unexpected, seek out girly silhouettes that contrast your sneaker’s informal vibe. We love fit-and-flare or bodycon dresses, full skirts and tailored rompers. Check out our favorite duos below.


Shop the Looks: Gianni Bini Erynn Romper & Guess Whitz Wedge Sneakers, BCBGeneration Faux-Leather-Yoke Cocktail Dress & Steve Madden Huston High-Top Wedge Sneakers, Buffalo  David Bitton Tribal-Print Dress & MICHAEL Michael Kors Skid Wedge Sneakers

Shop all women’s wedge sneakers here.

How do you rock wedge sneakers? Let us know!

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Style It Now & Later: Peep-Toe Booties

Peep-toe booties hold the key to our stylish hearts: season-to-season versatility!  Start rocking this chic silhouette now. When the mercury drops, swap out (or add) a few staples for year-round wear.

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Now: For summer, shimmering studs reflect both the sun’s rays and your edgy style. Pair with a simple LBD, red lipstick and a colorful bangle for an easy day-to-play look.

Later: Just add a pair of tights and a textural-knit cardigan for chillier days. Throw on an infinity scarf with graphic interest to finish the stud-infused look.

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Now: A little bit Western and completely playful, fringe booties are a hit with denim shorts and blousy tops. Don’t forget your favorite sunnies on the way out the door.

Later: Fringe also pairs perfectly with your favorite skinny jeans. Layer a blazer over a lace top for a look that balances structure and fun.
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Now: Leave it to MICHAEL Michael Kors to create an eye-catching sandal/bootie hybrid. Try them at the office with a simple knit top and peplum pencil skirt. Grab a structured leather satchel to store all your daily essentials.

Later: Maxi dresses are another style favorite you can wear all year. Go for one with an illusion skirt to show off your statement kicks. And always be fashionably on time with a rose gold watch.

Shop all booties.

Are you wearing booties this season? Tell us your favorite way to style them!

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Summer Love: Wedges

We’ve already declared our love for summer flats and pumps — but no warm-weather wardrobe would be complete without wedges. This essential silhouette earns must-have status for comfy height and versatile styling. Try our favorite 4 on for size to update your closet with unexpected detail and eye-catching character.


A Cut Above: BCBGeneration Nadya Wedge Sandals A cutout-detail heel and chic colorblocking elevate this sandal to statement-making status.

Seeing Spots: Lucky Brand Moran Wedge Sandals Mix print into your look with these spotted kicks. We love leopard with stripes, brights, neutrals and, well, just about everything.

Shake and Shimmer: GB Gianni Bini Rock-Star Stud Wedges Add a little rock-star edge to cutoff shorts or jeans with this shimmering standout. Pair with your favorite LBD to hit another style high note.

Season Spanning: Jessica Simpson Meek Open-Toe Wedges Your romance with wedges doesn’t have to end when the summer sun sets. Pick a cutout-detail style with ample coverage to take your favorite silhouette into fall.

Shop all wedges.

Have a fave? Let us know!

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Dillard’s Exclusive Interview with Joyce Azria, Creative Director of BCBGeneration

Q: Who is the typical BCBGeneration woman?
A: The typical BCBGeneration customer is someone who wants to be on trend but still timeless. She is casual in her daily aesthetic but loves a good party dress.

Q: Where do you draw most of your inspiration for your designs?
A: Street style is always somewhere I look for inspiration. A girl with a good blog gives visual insights into how she lives her life and always sets the trends for me.

Q: Who are your major influences?
A: My influences are always changing, but any girl with strong art influences is always on my radar.

Q: What do you feel you bring to the industry?
A: Heart plus life-long experience. BCBG is a family business and Generation is a major artery of this beating heart.  Our family business gives our customer the quality she loves us for and is fresh and fun.

Q: What’s the ultimate message you want to get across through your shoes?
A: The Generation girl loves to be on trend, and a great shoe is the perfect way to make this statement. Beyond styling, a good shoe should also make you feel empowered. Generation shoes will provide the sole to your confidence!

Q: Did you attend school for design or are you self-taught?                                        
A: I have worked around fashion my whole life!  My father was constantly inviting us to be a part of the design process, asking our opinions and keeping us involved.  Although I didn’t attend a college, I think almost two decades of hands-on experience has guided me to where I am now.  My Dad always called our experiences at BCBG the “school of life.”

Q: What’s your favorite shoe in the line?
A: This season is all about the bootie and Viktory wedge booties will be the perfect complement to any fall wardrobe.

Q: What are some key trends we will see from your line next season?                     
A: The spring season is all about cutouts and new hardware elements. While a good wedge is always in style, flats are back and will make a BIG statement for spring. Keep a lookout for rougher details that tie back perfectly to our feminine clothes. There will be a lot of spiked hardware mixed with stacked platforms for the unexpected combination of pretty and punk.

Q: Tell us about a shoe you will never forget.                                                    
A: My Dad took me to a vintage store called Remix on Beverly Blvd and bought me my first pair of “big girl” heels.  They were dark ivory leather shoes from the ’60s with the most amazing stacked wooden heels.  I wore them for years!

Q: Which shoe should no woman be without?
A: A great loafer is always a must in either navy or black.  So relaxed and cool with a dress or edgy and retro with daytime looks.

Shop our picks: Bijoux Ankle-Strap Wedges, Alonsa Pointed-Toe Flats, Parade Tribal-Print Pumps and Franciss Platform Boots

Shop all BCBGeneration shoes.

Do you have a favorite BCBGeneration style? Tell about it in the comments. 

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Trend to Watch: Coated Denim

The newest member of your denim wardrobe? Coated jeans that combine the classic look of your favorite 5-pocket pair with a glossy, often metallic sheen. Wear them for day or evening — even at the office.

Casual Friday: Give your casual Friday look a golden touch with the Legacy jean from Rich & Skinny. Disclaimer: The onslaught of “where did you get those?” inquiries may affect your productivity. Style with a sharp jacket, feminine satchel and smart shoe to keep the rest of your look professional and polished.
Shop the Look: Patterson J. Kincaid Ricci Geometric-Print BlazerRich & Skinny Legacy Metallic Coated Jeans, Donald J Pliner Denda Smoking Slippers, Givenchy Blush Pearl Drop Earrings, Brahmin Lady Melbourne Collection Elisa Satchel

Date Night: Coated denim isn’t all about edgy. Romance this NYDJ skinny jean with a flowy blouse and shoulder-dusting earrings. When finished with an oversize clutch, the look is perfectly poised between dressed up and laid back.
Shop the Look: Antonio Melani Silk Tie-Neck Blouse, BCBGeneration Ollie Clutch, Sam Edelman Danielle Pointed-Toe Pumps, Anna & Ava Enamel Kite Chandelier EarringsNYDJ Coated 5-Pocket Skinny Jeans

Sunday Brunch: This leather-look style from James Jeans is a cutting-edge counterbalance to cozy sweaters and classic boots. A cherry red lip — the season’s must-have beauty trend — stands out in the brunch crowd.
Shop the Look: UGG Australia Cydnee Riding Boots, Lancome L’Absolu Rouge Lipcolor SPF 12, Ray-Ban Wayfarer Classic SunglassesJames Jeans Slicked Super Skinny Coated Jeans, MICHAEL Michael Kors Cape Cardigan

Shop coated denim here.

Have you tried coated denim yet?

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