A legend in the modern fashion world, Joe Dahan launched Joe’s Jeans in 2001. His innovative designs pioneered the idea of body-specific fits. He remains the creative director for the company, responsible for the design, development and marketing of the brand.
Learn more about the man and his famous denim line.
Q: Who is the Joe’s Jeans woman?
A: The Joe’s woman cannot be defined or placed into an individual genre. She embodies a casual chic lifestyle, but her personality does not fit into one specific mold.
Q: Where do you draw most of your inspiration from?
A: Among other things our collection is inspired by our surroundings — the places we go, someone we spot on the street, a friend or maybe even a blogger with a unique sense of style.
Q: Who or what are your major influences?
A: Art in any form whether it be music or architecture — it provides inspiration for our various collections each season.
Q: What do you feel you bring to the industry?
A: Since we started we have been known as the go-to brand for body-specific fits. Even today we are constantly developing new fits and silhouettes and working with innovative fabrics, washes and techniques to ensure we are continually bringing our customers not only the best fits but also our take on the latest fashion trends.
Q: What is your favorite step in the design process?
A: I love being hands-on and working on a variety of projects from designing the next collection to looking at the design of a new retail store to brainstorming on the next ad campaign. No two seasons are the same. The natural momentum and evolution of the creative process keeps me intrigued.
Q: Did you attend school for clothing design or are you self-taught?
A: Self-taught. I started in the business very young.
Q: How did you decide you wanted to design denim?
A: I started Joe’s in 2001. At the time, there weren’t any premium denim brands in the market and my vision was to create a line that would bridge the gap between fashion and denim.
Q: How do you choose your colors for a season?
A: It starts with our overall inspiration for the season — not just in terms of color palettes, bodies and fabrics but what we see here in L.A. and on our trips. Music, art and street style are big influences.
Q: The Joe’s Jeans pocket stitch is iconic. How did you end up with that design?
A: Our pocket design is very minimalistic — we’ve named it the Moon Eclipse. We use our signature tiny needle arch along with a Joe’s logo.
Q: What’s the ultimate message you want to get across through your designs?
A: We believe the most important aspect of our designs is that women wearing them feel comfortable, confident and sexy. Even a little more daring and provocative, if you will.
Q: Which pair of jeans should no woman be without?
A: The Skinny Jean. The iconic skinny is definitely not a trend — it is a wardrobe staple that is here to stay.
Shop all Joe’s Jeans here.
What pair of Joe’s can’t you live without?