Q: Who is the typical Foot Petals woman?
A: Typically, she’s a professional fashionista between 25 and 40. She’s smart, on trend and loves shoes!
Q: Where do you draw inspiration for your designs?
A: From my own life experience and customer demand – and let’s not forget wardrobe malfunctions as well.
Q: Who are your major influences?
A: Designer shoes are a work of art; therefore, Foot Petals are meant to complement the design of shoes, to add rather than take away. I always like to keep my designs classic, functional and minimal.
Q: What do you feel you bring to the industry?
A: I made insoles feminine, sexy and fashionable.
Q: What’s the ultimate message you want to get across through your shoes?
A: You don’t have to sacrifice style for comfort. Women can look great and feel great too. Foot Petals allow women to customize their shoes for a perfect fit with an insole that offers superior cushioning that will never go flat.
Q: Did you attend school for design or are you self-taught?
A: I’ve always had a love for fashion and most of my career was spent in fashion retail from Victoria’s Secret to BCBG. As my interest in developing and designing the best insoles in the market grew, I became a certified pedorthist; which means I’m an expert in shoe fitting and shoe modification.
Q: What are some of your favorite products in the line?
A: I cannot live without Tip Toes and Heavenly Heelz in every shoe I wear! You shouldn’t either.
Q: What are some key trends we will see from your line next season?
A: It’s all about Foot Petals comfort 24/7. From glamorous, evening metallics to terry cloth washable insoles, Foot Petals has developed a cushion for every shoe and lifestyle.
Q: Tell us about a shoe you will never forget.
A: I will never forget the highest pair of heels I own, which is a platform Manolo Blahnik (6 inches high) and very difficult to walk in. But I saved myself the worry and pain by placing Tip Toes on top of Killer Kushionz for my ball-of-foot area and Heavenly Heelz at the back of the heel to ensure the perfect fit. I don’t want to end up on TMZ… Preventative maintenance is how I like to think of it.
Q: Which shoe should no woman (or man if applicable) be without?
A: A nude peep-toe slingback is very professional and sexy. It’s so versatile, taking you from day to night and is great for traveling too.
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