Q: Who is the typical ECCO customer?
A: That is really hard to tell I would say almost everybody, as ECCO provides products for both genders, every age group and almost any occasion. Overall, I do believe ECCO shoes are the perfect fit for an active lifestyle.
Q: Where do you draw most of your inspiration for your designs?
A: In general, there is no limit to where inspiration might come from. In most cases though for us it comes from nature itself. As a Scandinavian company, we also do get a lot of inspiration from Scandinavian architecture and furniture.
Q: What do you feel you bring to the industry?
A: A point of difference and a lot of innovation. ECCO is specialized — and the world leader — in the direct injection technology. This is the core fact why our shoes feel so great. In addition, we stick to our Scandinavian heritage and design principles which makes our product look different.
Q: What’s the ultimate message you want to get across through your shoes?
A: Feel free starting with your feet! Our shoes are amazingly comfortable and do have a very contemporary design. That is a great combination. These days other shoes are either comfortable but look old or they look modern/trendy but are far away from being relaxed.
Q: What are some of your favorite shoes in the line?
A: That’s a tough question. Ask a parent who is their favorite child. With all seriousness, within our women’s collection it is definitely the Sculptured series which represents all we stand for: clean Scandinavian design, premium leathers, fantastic comfort and innovative technology.
Q: What are some key trends we will see from your line next season?
A: We will continue with the modern simplicity, clean lines and functional design, which is very Scandinavian. From a color perspective we will go very aggressive. We will feature almost every bright color in our line. Color pop will be key during at least the next 2 seasons to come.
Q: Tell us about a shoe you will never forget.
A: My first Michael Jordan basketball shoe. I am from Germany, and back in the early ‘90s a pair of Jordan sneakers was very hard to get.
Q: Which shoe should no woman be without?
A: The Yucatan sandal. It is the perfect sandal for every occasion for active people. If you go on a vacation, this is the ideal companion that will provide comfort all the way.
Learn more about ECCO at our Comfort Shop.
Shop all ECCO here.
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